Dear Reader,
When I was first starting out, I had a HUGE problem writing headlines.
No matter how hard I tried, the words didn’t wanna come out.
And the more I forced it, the worse my results became.
Any time I had a pressing deadline over my head, I’d crumble under pressure...
And produce work that was mediocre at best.
It was pathetic!
The good news is, I don’t struggle writing headlines anymore.
As a matter of fact, headlines are now EASY for me to write. They’ve been easy for me ever since I started using a simple headline trick...
A trick which I’m going to share with you today.
Don’t worry, it doesn’t involve a swipe file — the last thing you wanna do is Xerox someone else’s copy and call it your own.
And it doesn’t involve writing out hundreds of “proven” headlines on 3-by-5-inch index cards.
See, before writing any headline, I ask myself a simple 11-word question.
This question is a little different than any other approach to writing headlines...
Because it forces you to THINK outside the box...
And it gives you a systematic blueprint that you can use over and over again...
So when it’s time to write...
You won’t shit yourself praying for a Hail Mary...
And you won’t leave it up to chance.
Instead, you’ll roll up your sleeves and take the assignment head on.
And more often than not...
You’ll produce a winner. And you’ll get more consistent at producing winners than ever before.
Writing headlines will become second nature to you. You’ll never get stumped by a headline assignment again.
Sounds exciting?
Great, let’s get going...
Before you start to write any headline, ask yourself this 11-word question:
Assuming you’ve nailed your promise...
The single best improvement you can make to your headline is to add more proof.
You have to make your promise believable. If your prospect likes your promise, and if it talks to his core desires... then all you gotta do is make him believe.
And how do you make him believe?
With proof.
You can NEVER add enough.
The more proof you can stack into your headlines the better.
Hmm... sounds interesting... but how do you add more proof?
I’m glad you asked.
Click here to check out Part 2 of this series.
That’s where I go a little deeper...
And show you a quick and easy way to add more proof into every word you write.
If that sound interesting...